The Work
Created for some of the world's most iconic houses.
Launch experience for the new Mercedes-Maybach S-Class on the Île de Bendor, Côte d'Azur, France. Three days on the French Riviera — the villa, the harbor, the water.
The Peekaboo ISeeU — showcased inside a tailor's atelier in Dubai. Where the craft of the bag meets the craft of the cut.
Dolce & Gabbana's Ramadan 2026 collection — the Moroccan caftan reinterpreted in silk — shot at Al Seef, against the rugs, spice souk, and wind-tower houses of old Dubai.
Prada Spring-Summer 2026 — leather outerwear and the Galleria bag shot at the Ras Al Khor Central Market. Where the clothes and the location had the same answer to the same question.
Véronique Nichanian's final Hermès menswear show, Fall/Winter 2026, at the Palais Brongniart — and a private showcase of the collection the following day.
The Hublot Loves Summer launch — and the trip where a brand we admired became one we call family.
Louis Vuitton, head to toe — jacket, bag, and shoes — shot at The Lana on Marasi Bay Marina, Business Bay.
Holiday 2024 — aboard the Ralph Lauren yacht at Yas Marina, Abu Dhabi, during F1 Abu Dhabi Grand Prix weekend.
Parents Talk — Ali and Walaa with their son Aboudi in the Dubai desert, a family day at a camel farm that happened to be filmed.
