Where It
Started.

Hublot Loves Summer is exactly what it sounds like — bright colorways, rubber straps built for salt water, a watch that doesn't ask you to be careful with it. It felt right that the launch happened somewhere you'd actually wear one: whitewashed stairways, a harbor at golden hour, a taverna that stayed open long after the official schedule ended.

This wasn't a one-off shoot for us. Mykonos is where the relationship with Hublot actually began — the trip where a brand we already respected became one we could call family. Every Hublot we've worn since traces back to this week.

By the end of it we weren't posing for anyone. That's the only way we know a partnership is the right one.