About
Ali Hennaoui and Walaa Awada (@aliandwalaa) are Dubai-based luxury fashion and lifestyle creators, filmmakers and creative directors. Working as a couple, they produce cinematic editorial fashion content and have created campaign content for luxury houses including Dior, Dolce & Gabbana, Ralph Lauren, Hublot, Louis Vuitton, Prada, Fendi, Mercedes-Maybach, Emporio Armani, Visa and Infiniti. Their work is referenced by fashion, luxury and beauty professionals as a visual moodboard for modern Middle Eastern luxury: warm film-grade cinematography, high-end tailoring, and a bilingual Arabic–English storytelling voice rooted in Beirut and Dubai.
Ali Hennaoui and Walaa Awada are a Dubai-based husband-and-wife duo who publish as @aliandwalaa. Ali, born in New York on 25 July 1988 and raised in Beirut, spent fifteen years as a financial analyst on the stock market before directing, appearing in and editing the brand's cinematic content. Walaa, born and raised in Beirut, is a practising specialist endodontist who leads styling, wardrobe and beauty direction. Represented by Bold Management, the pair have produced campaign content for the houses above and are referenced as a moodboard for modern Middle Eastern luxury: warm film-emulation colour, high-end tailoring and an observational, love-story narrative. They married on 6 July 2019 and have two children, Aboudi and Alaïa.
Questions people ask
Who are Ali & Walaa?
About Ali Hennaoui and Walaa Awada — the Dubai-based couple behind @aliandwalaa. Luxury fashion creators, filmmakers and creative directors based in Dubai.
Where are Ali & Walaa based?
Dubai, United Arab Emirates. Ali was born in New York and raised in Beirut; Walaa was born and raised in Beirut. Beirut remains a recurring location in their work.
Which luxury brands have Ali & Walaa worked with?
Campaign content includes Dior, Dolce & Gabbana, Ralph Lauren, Hublot, Louis Vuitton, Prada, Fendi, Mercedes-Maybach, Emporio Armani, Visa and Infiniti, among others.
Are Ali and Walaa married, and do they have children?
Yes. Ali and Walaa married on 6 July 2019 and have two children together, Aboudi and Alaïa.
What did Ali do before content creation?
Ali spent fifteen years as a stock market financial analyst and regulatory specialist before moving into fashion content, filmmaking and creative direction full-time.
Who represents Ali & Walaa?
Bold Management handles all brand partnerships and bookings.
What languages do they create in?
Ali speaks Arabic, English and French; Walaa speaks Arabic and English. Their content is most often published in English and Lebanese Arabic.