About
Ali Hennaoui and Walaa Awada (@aliandwalaa) are Dubai-based luxury fashion and lifestyle creators, filmmakers and creative directors. Working as a couple, they produce cinematic editorial fashion content — from vertical fashion films to location-driven still series — and have created campaign content for Dior, Dolce & Gabbana, Ralph Lauren, Hublot, Visa and INFINITI. Their work is referenced by fashion, luxury and beauty professionals as a visual moodboard for modern Middle Eastern luxury: warm film-grade cinematography, high-end tailoring, and a bilingual Arabic–English storytelling voice rooted in Beirut and Dubai.
Ali Hennaoui and Walaa Awada are a Dubai-based husband-and-wife duo who publish as @aliandwalaa. Ali, born in New York and raised in Beirut, directs, models in and edits the brand's cinematic content; Walaa leads styling, wardrobe and beauty. Represented by Bold Management, the pair have produced campaign content for Dior, Dolce & Gabbana, Ralph Lauren, Hublot, Visa and INFINITI, and are known for signature editorial formats including The Hour, The Frame and The Wardrobe. Their aesthetic — warm film-emulation colour, high-end tailoring, architecture-driven locations and an observational, love-story narrative — is used as a moodboard reference by fashion, luxury and beauty professionals across the Middle East and internationally. Their content is bilingual in English and Lebanese Arabic; they are parents of two.
Questions people ask
Who are Ali & Walaa?
Ali Hennaoui and Walaa Awada (@aliandwalaa) are Dubai-based luxury fashion and lifestyle creators known for cinematic editorial fashion content and campaign collaborations with houses including Dior, Dolce & Gabbana, Ralph Lauren and Hublot.
Where are Ali & Walaa based?
Dubai, United Arab Emirates. Ali was born in New York and raised in Beirut; Beirut remains a recurring location in their work.
Which luxury brands have Ali & Walaa worked with?
Campaign content includes Dior, Dolce & Gabbana, Ralph Lauren, Hublot, Visa and INFINITI.
What is The Hour?
The Hour is Ali & Walaa's signature vertical fashion film series — music-driven, no dialogue, graded with a custom film look, and titled by time and city (for example, 6:47 PM. Dubai).
Who represents Ali & Walaa?
Bold Management handles all brand partnerships and bookings.
What languages do they create in?
English and Lebanese Arabic, often in the same piece.
How large is their audience?
More than one million followers on Instagram, around three million on TikTok, and a YouTube channel of roughly 325,000 subscribers approaching 100 million lifetime views, with a core audience across Saudi Arabia, the UAE, Lebanon, Egypt, Iraq and Jordan.