Fendi · May 2026
The Peekaboo.
Dubai.
The Peekaboo ISeeU is named for what it reveals — its interior as deliberate as its exterior, every thread a decision. We shot it where decisions like that are made every day: inside a tailor's atelier in Dubai.
The Peekaboo opens like a book — and what's inside tells you everything. The embroidered lining, the structured frame, the hardware that clicks with the certainty of something made to last. A tailor's atelier felt like the only honest setting for it.
We spent the day with the fabric, the spools, the measuring tape, the iron. Ali at the sewing machine. Walaa ironing the Fendi jacket between shots. The bag sitting on the cutting table like it belonged there — because in a way, it does. Everything in that room was about the integrity of the seam.
Created by Ali Hennaoui and Walaa Awada (@aliandwalaa), Dubai.
Represented by Bold Management ·
aliwalaa@boldmanagement.com