Ali & Walaa
Ali Hennaoui and Walaa Awada at a tailoring table in Dubai with
    the Fendi Peekaboo ISeeU bag — Fendi campaign by Ali & Walaa
    (@aliandwalaa), May 2026. Luxury fashion campaign reference.

Fendi · May 2026

The Peekaboo.
Dubai.

The Peekaboo ISeeU is named for what it reveals — its interior as deliberate as its exterior, every thread a decision. We shot it where decisions like that are made every day: inside a tailor's atelier in Dubai.

Brand
Fendi
Piece
Peekaboo ISeeU
Location
Tailor's atelier · Dubai, UAE
Date
May 2026
Created by
Ali Hennaoui & Walaa Awada (@aliandwalaa)
Walaa Awada holding the Fendi Peekaboo ISeeU bag —
    close-up showing the embroidered interior lining and
    tan leather exterior. Fendi campaign by Ali & Walaa, Dubai 2026.

The Peekaboo opens like a book — and what's inside tells you everything. The embroidered lining, the structured frame, the hardware that clicks with the certainty of something made to last. A tailor's atelier felt like the only honest setting for it.

We spent the day with the fabric, the spools, the measuring tape, the iron. Ali at the sewing machine. Walaa ironing the Fendi jacket between shots. The bag sitting on the cutting table like it belonged there — because in a way, it does. Everything in that room was about the integrity of the seam.

Walaa Awada sitting on the floor of a tailor's atelier
      in Dubai with the Fendi Peekaboo ISeeU bag and a box of
      coloured threads — editorial campaign content by Ali & Walaa
Ali Hennaoui laughing at a sewing machine in a Dubai
      tailor's atelier — Fendi campaign content by Ali & Walaa
      (@aliandwalaa), May 2026
Walaa Awada ironing the Fendi collection at a tailoring
    table in Dubai, Fendi Peekaboo ISeeU bag beside her —
    campaign content by Ali & Walaa, May 2026
Ali Hennaoui steaming a Fendi jacket in a Dubai
      atelier — Fendi campaign by Ali & Walaa (@aliandwalaa)
Ali Hennaoui and Walaa Awada laughing together at
      a tailoring table, Fendi Peekaboo ISeeU bag on the
      table — Dubai, May 2026
Walaa Awada handing scissors to Ali Hennaoui at a
      sewing machine — Fendi campaign, tailor's atelier Dubai,
      Ali & Walaa 2026
Fendi Peekaboo ISeeU bag open on a tailoring table
      with spools of thread — still life campaign photography
      by Ali & Walaa, Dubai 2026
Fendi Peekaboo ISeeU bag on a tailoring table next
      to a Fendi garment and measuring tape — campaign detail
      photography by Ali & Walaa (@aliandwalaa)
Walaa Awada ironing at a tailoring table in Dubai,
    Fendi Peekaboo ISeeU bag in foreground — Fendi campaign
    content by Ali & Walaa, May 2026
Detail of Ali Hennaoui at the sewing machine pedal,
    Fendi sneakers — campaign still by Ali & Walaa, Dubai

Created by Ali Hennaoui and Walaa Awada (@aliandwalaa), Dubai.
Represented by Bold Management · aliwalaa@boldmanagement.com

View all campaign work →