Mercedes-Maybach · June 2026
Île de Bendor.
Côte d'Azur.
Mercedes-Maybach invited us to the South of France for the launch of the new S-Class — an experience built around the idea that true luxury is not about speed, but about the quality of the journey itself.
The welcome box arrived before we did. Île de Bendor on one card. The new S-Class on another. A note that said: welcome to the Côte d'Azur.
What followed was three days built around a single conviction — that the right car in the right place, with the right people beside you, is not transport. It is a way of being in the world. The S-Class does not rush. It arrives. There is a difference, and you feel it the moment the door closes behind you.
We shot between the villa gardens, the harbor, and the water — the French flag at the stern, the Maybach badge catching the Mediterranean light, the two of us in the back seat looking at each other the way you do when you know this is one of the days you will remember.
Created by Ali Hennaoui and Walaa Awada (@aliandwalaa), Dubai.
Represented by Bold Management ·
aliwalaa@boldmanagement.com